Our Journey Through Data

From a small team's vision to Australia's leading mobile game analytics platform, discover the milestones that shaped our story and the future we're building together.

2019

The Foundation Story

What started as late-night conversations between three university friends in Melbourne quickly evolved into something bigger. We noticed how mobile game developers were drowning in data but starving for actual insights. Traditional analytics tools felt clunky, expensive, and frankly—designed by people who'd never actually shipped a game.

                                    First Client: Local indie studio with 50K
                                    daily users
                                

                                    Team Size: 3 co-founders working from a shared
                                    apartment
                                

                                    Initial Focus: Real-time player behavior
                                    tracking
                                

                                    Revenue Model: Simple subscription tiers for
                                    growing studios
                                

2022

Breaking Through Barriers

By 2022, something clicked. We weren't just another analytics platform—we'd become the go-to solution for mid-tier studios who needed enterprise-level insights without the enterprise headaches. Our client roster grew from scrappy indies to established publishers managing multiple titles across different genres.

                                    Client Growth: 150+ studios across Australia
                                    and New Zealand
                                

                                    Data Processing: 2.5 billion player events
                                    monthly
                                

                                    Team Expansion: 23 specialists including data
                                    scientists
                                

                                    Platform Evolution: Predictive analytics and
                                    churn prevention
                                

2024

Reaching New Heights

Last year marked our transition from a promising startup to an established industry player. We processed over 8 billion player interactions, helped 47 games achieve their revenue targets, and somehow managed to maintain that small-team feeling despite growing to 35+ people. The Bunbury office expansion gave us room to breathe—and think bigger.

                                    Market Position: Top 3 analytics platforms in
                                    Oceania region
                                

                                    Success Stories: 47 client games exceeded
                                    revenue projections
                                

                                    Innovation: AI-powered player journey mapping
                                    launched
                                

                                    Recognition: Australian Game Developer Awards
                                    finalist
                                

Where We're Heading

The mobile gaming landscape keeps evolving, and we're not just keeping up—we're helping shape what comes next. Our roadmap for 2025 and beyond focuses on making sophisticated analytics accessible to every developer, from bedroom coders to AAA studios.

Real-Time Intelligence

Advanced machine learning models that predict player behavior patterns within hours, not weeks of data collection.

Global Expansion

Strategic partnerships across Southeast Asia and the Pacific region, bringing our expertise to emerging gaming markets.

Research Initiative

Collaboration with leading universities to advance game analytics research and publish findings that benefit the entire industry.